The International conference ‘(New) Audience Practices’ is organized by the research line “Media, Technology, Contexts” of the Research Center for Communication and Culture (CECC), at the Faculty of Human Sciences of the Catholic University of Portugal, in collaboration with the COST (European Cooperation in Science and Technology) Action IS0906 ‘Transforming Audiences, Transforming Societies’ and the worldwide market research organization GfK.

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This international conference seeks to assert itself as a multidisciplinary event, looking for contributions from all areas of audience research and different disciplinary and methodological traditions. Theoretical and critical audience studies regarding practices and applications that encompass the market and the industry are especially welcome. The bridging of the research developed within the academia with the know-how of market research representatives is valuable to better understand contemporary audience’s dynamics.

The conference intends to be a space for discussing audience’s uses and practices, audience research methods and the adaptation of procedures in audience research in order to also include new media usage. Original and high quality submissions are expected, from both the academic community and the market stakeholders. The diversity of approaches is also welcome; papers may address both the transformations and permanencies inherent to audience’s practices.